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Our Story

Seltzer Goods is a women-led company that values creativity, curiosity, and laughter. We are makers and merchants of cheerful goods. Collaborating with other artists, we strive to bring out the best in everyone we work with. We want to share our love of art and design, and connect you with creative people that inspire us. We’re located in beautiful Asheville, North Carolina, in the Blue Ridge Mountains. When you visit our shop, we hope you’ll find a little piece of happiness, or a way to send someone a smile.


Founder + Creative Director

Laura Kellner

Sales Manager


Operations Manager


Founder + Guy Friday


Associate Creative Director


Graphic Designer


Graphic Designer